Managing Your Facebook Business Page: A Guide to Adding Admins and Editing Page Roles

Understanding Facebook Page Roles

Facebook provides different levels of permissions that can be assigned to individuals helping manage a business page. These are known as page roles. The most powerful role is administrator, which has full control over the page. Other common roles include editor, moderator, analyst, and advertiser. Administrators can add and remove other admins, as well as edit all page settings. Editors can post and manage page content but not settings. Moderators review comments and posts. Analysts view insights. Advertisers manage ads. It’s important for page owners to understand each role and what capabilities they provide. Assigning the proper roles ensures smooth team collaboration and protection of the page.

Adding Your First Administrator

To add an initial administrator, page owners should first log into the business Facebook account. From the main page, click on the menu icon in the top right and select “Settings.” This will open the settings dashboard. On the left side menu, select “Page Roles.” In the top section labeled “Assign a New Page Role,” enter the full name or email of the person to be added as an admin. Select their name from the dropdown. Next to their name, click the menu and choose “Administrator” from the options. Finally, click “Add” and confirm by re-entering your password.

Accepting Invites and Completing the Process

If the new admin is not already friends with the page owner on Facebook, they will receive an invite that must be accepted before their role is finalized. The invite will appear in their notifications tab. Once accepted, on the page roles menu their name will change from “Pending” to “Accepted.” This confirms they now have full administrative privileges over the page. Regular communication is important to ensure all admins understand their permissions and how to properly manage the page as a team.

Editing Existing Roles and Removing Admins

Facebook’s page roles system provides flexibility to change or remove admins as team needs evolve. To do so, owners should again access the page roles menu. This time they will select the “Existing Page Roles” section rather than adding a new one. Here the full list of current roles and admins will appear. To modify a role, click “Edit” next to their name, select a new option from the dropdown menu, and confirm. To completely remove administrator access, click “Remove” instead of “Edit.” Be aware that removing the main page owner is not possible. Proper succession planning is advised.

Common Challenges and Best Practices

Sometimes invites can get lost or admins may forget to accept them. If this occurs, page owners should double check all notification areas and resend invites if needed. It’s also a good idea to have backup admins in case the main owner’s account becomes unavailable. Facebook policies prohibit creating accounts under false identities, so all admins should use genuine profiles. Official business pages represent real organizations, so roles and permissions should be assigned carefully according to individuals’ actual job functions within the company. Over time as teams scale, it may make sense to introduce additional customized or specialized roles as well.

Strategies for Larger Teams

As Facebook pages grow substantially in size and follower count, managing access becomes more complicated. For enterprise-level brands with thousands or even millions of fans, a multi-tiered system of hierarchical roles works best. At the top would be “super admins” who oversee other admins. Below them could be regional or country-specific admins focused on local communities. Additional granular roles around creative, community management, insights, ads and more may also prove useful. Technology can assist through team collaboration platforms integrating with Facebook profiles. Outsourcing specialized roles is another option. The goal remains empowering diverse players while maintaining tight security and alignment with the parent brand.

Best Practices for Ongoing Administration

Once the initial setup is complete, page owners should continuously refine access strategies based on evolving needs. Regular audits of all admins and roles helps ensure appropriate ongoing access levels. Implementing two-factor identification reinforces security. Setting up notifications for sensitive changes like role modifications or password recoveries adds an extra protection layer. Documenting all processes and holding trainings keeps knowledge transferable as teams change. Checking in periodically with admins verifies their understanding and catches any issues early. With diligent administration and review, businesses can optimize their Facebook organization structure for maximum collaborative effectiveness.

In Summary

Facebook page roles are a core management function enabling businesses to assign tailored capabilities to team members assisting with social media. Progressing through the steps of adding an initial administrator, configuring invitations and permissions, editing roles over time and refining strategies for larger operations sets the foundation for success. Ongoing best practices then maintain security, organization and collaboration as pages expand their impact. With a thorough grasp of the roles system, companies gain control of their representation on the world’s largest social network.